Coloured trays now largest searched for item
Versital coloured shower trays are now the highest ranked ‘Searched for’ item on the Versital website. This move demonstrates just how far the consumer has come from the days of wanting white shower trays!
Historically shower trays have been a simple white finish; a utilitarian item without much thought for design requirements. The tide has changed with the consumer wanting ever more design focused products in which to express themselves and their homes style. The shower tray far from being a utilitarian object can now be something of a statement piece.
“The consumer have been contacting us for more and more interesting and unusual trays and more often than not want to use it as a focal point for their bathroom and something a bit different from the run of the mill. The tray pictures below is a case in point, in ‘O’hara’ from the Reflect range. It really does create an impact in the bathroom and allows the consumer to express their personality.”
Gemma Bartholomew, Head of Marketing at Versital UK