Feya – Flagship Knightsbridge
The ever popular London Café Feya has branched out with the launch of its flag ship venue in the heart of the fashionable shopping district of Knightsbridge.
The brief: to create an escape rooted in fantasy and nature.
Feya approached FromRoom to create a design like no other. FromRoom have a reputation for creating the highest quality Hospitality projects with flair. It was especially important to create those ‘Insta – worthy’ moments for visitors that have become so important in hospitality.
FormRoom’s MD, David Roberts says
“Feya as a brand is very fantastical in their direction.
Their vision is one rooted in mythology and escapism, so that lends itself naturally to a maximalist approach to feature design.
Feya has a very loyal brand following who see it as a retreat from reality. So we looked to create a narrative for the space, so that as you move through it you’re taken on a very literal journey of discovery.
The product itself is highly visually innovative and the space reflects this attention to creativity and detail. It should feel playful and fun, an indulgence and a celebration.”
Versital and FormRoom
Having worked with FormRoom before, Versital were approached to offer advice and supply custom surfaces to fit the brief of nature vs the fantastical.
“FormRoom have a reputation for fabulous designs and we were delighted when we were approached and our exclusive ‘Metallic Marble’ was specified for the main feature marble counter area and table tops. Being cast, were able to shape the reception front to a curve. The table tops match the rest of the deign and bring the whole scheme together”
Gemma Stockberger – Versital
At the entrance is a striking bespoke counter created using Versital Metallic Marble in Gold Stratos, complete with etched gold sections.
Versital worked in conjunction with specialist shop fitter Dawnvale who project managed and installed the entire project.
“We have worked with Dawnvale on numerous projects and it is always a pleasure to know you are working with experts. We worked together to ensure the materials worked with the design and their joinery, delivered to order and on time to meet with their strict schedules.
With Dawnvale we were able to fulfil the vision that FormRoom had created.”
Carl Oliver – Production Manager Versital
The project had a total of six weeks from design, project management and final hand over which Versital was able to deliver within.
The feel of ethereal and other worldliness continues throughout the café, with abstract references to water, Lilly pad sections created with tables and cushions and even wall details to appear like a forest.
Being a fully bespoke made to order product, Versital was manufactured to suit the clients specifications precisely.
Oversized Bird cages
Towards the rear of the café, striking oversized birdcages create a centre piece amongst the forest canopy. The metallic marble tables from Versital complement this feature area perfectly, providing the perfect photo opportunity for visitors.
As well as offering a unique bespoke look of natural marble with a metallic twist, Versital surfaces are also fully waterproof and stain proof.
“Although design is key to a fantastic hospitality venue, we are also conscious of providing clients with a product that will be practical and look great long after installation.
Versital surfaces are able to deliver on both of these important considerations – they look beautiful and unique, but are also easy to clean and won’t stain with use”
Gemma Stockberger – Versital