Versital is delighted to announce it’s membership of Made in Britain.
The Made in Britain collective mark unites the British manufacturing sector and helps consumers, buyers and specifiers identify products that are made in Britain. The official collective mark for British manufacturers is registered with UKIPO across 30 product classes.
Plaque of Quality
The unique Made in Britain mark is an easily recognisable sign associated with quality. The ultimate aim is for the plaque to become the main symbol of British produce, allowing customers to easily distinguish products made in the UK and reassuring them of their quality.
Gemma Stockberger the Sales and Marketing Director at Versital Said:
“We are extremely proud to be a British manufacturer. We have been making solid surfaces here in Bolton for the past 30 years ago, gaining a reputation for quality and service along the way. We believe that the British manufacturing sector is still strong and stands for quality and attention to detail. Having an organisation that promotes those ideals is a fantastic idea and a great way to build a community and improve our relations within the both domestic and commercial markets.”
The symbolic mark was created by Kevin Lan and Miranda Bolter from the award-winning British design practice – The Partners.
Their aim was to offer a straight forward way to unite the manufacturing sector and provide customers, buyers and specifiers a simple way to identify which products had been made in the UK. The mark draws primarily from the flag of United Kingdom reinforcing the idea behind it.
What Do Customers Think?
Many British customers are concerned with the origin of their products. According to a survey from ‘Make it British’, consumers in the UK associate products made in Britain with quality and high value.
On average, when asked nearly half of consumers would be willing to pay more for a British produced goods. Customers also stated that they have more trust in a website that promotes their products as made in Britain.
Versital is a Proud Member
At Versital every item is made by hand in our Bolton based factory. Versital is a family business in it’s third generation.
“We are very proud of our heritage. Many manufacturers do opt for offshore production to lower costs. We have a firm belief in increasing the value of our product offering instead of lowering costs and quality. We find British products to be especially competitive in the high end of the market where quality plays a vital role. Furthermore, keeping production in the UK allows us to keep our lead times really low.”
Versital is a manufacturer committed to high quality products and providing exceptional service. Working with both domestic and commercial clients offering a range of hospitality and bathroom products. For more information on solid surface products or to order free samples contact Versital direct.